Building a branded, top-tier consumer packaged foods company

Del Monte Consumer Products | Del Monte Pet Products

Del Monte Pet Products

Brands: Includes Includes Meow Mix, Kibbles 'n Bits, 9Lives, Nature’s Recipe, Milk-Bone, Pup-Peroni, Snausages, Canine Carry Outs, Meaty Bone, Pounce, and other brand names.

Market Position:The U.S. Pet Food and Pet Snack categories represent ~$16.2 billion in sales.  With the fiscal 2007 acquisitions of Meow Mix and Milk-Bone, in Food/Mass, Del Monte now has the #3 market share in Pet Food, #1 market share in Pet Snacks, the #2 market share in Dry Cat, and the #2 market share in Wet Cat.

New Products and Recent Innovations:Meow Mix Market Select Cups. Meow Mix Wholesome Goodness. 9Lives Daily Essentials. Kibbles ‘n Bits Brushing Bites. Kibbles ‘n Bits Wholesome Medley. Pup-Peroni Ribs. Pup-Peroni 50 Calorie Packs. Nature’s Recipe Farmstand Select. Milk Bone SteakChew. Jerky Treats.

Focus:

Nourish and enrich the lives and relationships of pets and pet parents in North America through category leading, insight-driven innovation for consumers and customers.  By leveraging the emotional connectedness of our trusted brand portfolio through brand building, marketing and new product development, we expect to leverage the fast growing Pet Food and Pet Snacks categories.

Del Monte Consumer Products | Del Monte Pet Products

Del Monte Consumer Products

Brands: Includes Del Monte, S&W, Contadina, and College Inn

Market Position: The U.S. Fruit, Vegetable, Tomato and Broth packaged foods categories represent ~$6.4 billion in sales.  Del Monte has either the #1 or #2 Food/Mass market share position in Fruit, Vegetables, Tomato and Broth.

New Products and Recent Innovations: Del Monte Fruit Naturals. Del Monte Fruit Chillers. Del Monte Lite 100 Calorie Fruit. Del Monte Healthy Kids. Del Monte Harvest Selections. College Inn Organic Broths.

Focus:Capitalize on Del Monte’s strong brands while ensuring the overall long term health of our categories by leveraging our deep understanding of consumer needs and strong partnerships with our customers.  Deliver against core consumer trends including the consumer’s desire to eat more healthy foods with a strong combination of brand building, marketing, innovative new product development and strong retailer programs.  Leverage the consumer permission to expand Del Monte brand equities.